BS in Communication

Concentrations

Interpersonal/Organizational communication

Outstanding communication skills are essential to our personal and professional lives. Whether you are trying to seal the deal in the board room, or simply converse with your family, you will know how to think critically about communication processes and their impact on our world.

Communication plays a vital role in management, sales, corporate communication and public service careers. In our interpersonal and organizational communication concentration, you will study persuasion, small groups, conflict, gender, culture, public speaking, media and family relations. This concentration prepares students seeking real world applications of theory as well as those who intend to pursue graduate education.

Media Studies

Garner the skills critical to effective communication in a media saturated world. Think critically and use the media effectively to inform, persuade and entertain via radio, television, newspapers, magazines, popular music, film and the Internet. Master interaction with a variety of media, not only as a consumer, but also as a critical participant.

Journalism

Get it right. Communicate it well. Change the world. That’s what students in the journalism concentration learn at ECU. Learn the skills you will need to win today’s news media jobs, such as print and broadcast news reporting, Web design, copy editing, page design, video production, feature writing and investigative, business, sports and computer-assisted reporting. Understand the practices, roles, significance and effects of the news media in today’s society—from the influence of a lone blogger to an international media conglomerate influencing foreign policy. Learn the ethical and legal principles that guide professionals in the industry.If you want to make a difference, our faculty will teach you how.

Public Relations

Designed for students interested in developing strategic messages, managing communication campaigns and practicing communication involving complex social organizations, the public relations concentration teaches applied and theoretical skills for the public relations practitioner. Students pursue a curriculum that includes the interpersonal, media and cultural courses necessary to broaden the perspective of today’s public relations professional.

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http://www.ecu.edu/admissions/