Rachel Son

Head shot image of woman.Assistant Professor

Education:
Ph.D. Mass Communication, University of Florida, 2024
M.A. Communication, Auburn University, 2020
B.A. Communication: Journalism, Auburn University at Montgomery, 2020

Courses Taught:
Intro to Mass Media (Fall 2024), Social Media & Strategic Communication (Fall 2024)

Research Interests:
Dr. Son’s research focuses on how our motivation for well-being influence our selection and experience with entertainment media as technology, entertainment options, and modes of engagement evolve. Her research interests aim to understand these phenomena at the intersection of media psychology, global entertainment, and the use of new media technologies as producers and providers of entertainment content.

Scholarly Work/Publications:
Etzrodt, K., Kim, J., van der Goot, M. J., Prahl, A., Choi, M., Craig, M. J. A., Dehnert, M., Engesser, S., Frehmann, K., Grande, L., Leo-Liu, J., Liu, D., Mooshammer, S., Rambukkana, N., Rogge, A., Sikström, P., Son, R., Wilkenfeld, N., Xu, K., Zhang, R., Zhu, Y., & Edwards, C. (2024). What HMC teaches us about authenticity. Human-Machine Communication, 8, 227-251. https://doi.org/10.30658/hmc.8.11 *Note on authorship: In acknowledgment of the collective nature of this work, the authorship, beyond the initial four lead authors, is arranged alphabetically, except for the last author.

Son, R., Johnson, B.K., & Moss, C. (2024). Exposure to and effects of international entertainment on streaming platforms: A review and agenda for future media psychology research. In A. Ferchaud, & J. Proffitt (Eds.) Television’s streaming wars. ISBN 978-103-23-697-09

Chen, X., Son, R., Xiao, Z., Treise, D., & Alpert, J. M. (2023). Understanding the Design of Fear Appeals by Applying the Extended Parallel Process Model: A Qualitative Analysis of COVID-19 Public Service Announcements. American Journal of Health Promotion (AJHP). https://doi.org/10.1177/08901171231218689

Connect:
Website: www.rachelson-phd-ing.com
X (Twitter): @rachel__son
LinkedIn: https://www.linkedin.com/in/rachel-son-6bb08219a/